Woolwich & Wellesley Township's Local Community Newspaper | Elmira, Ontario, Canada

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Bieber, or a facsimile thereof, up for bids

Feeling a little Bieber fever coming on? There might be a treatment at hand.

Head over to the Elmira Shoppers Drug Mart where they’re selling raffle tickets for a chance to win a life-size Justin Bieber cutout. Each ticket is $10 and the raffle will be drawn on Nov. 2 to raise funds for the Woolwich Youth Centre.

Currently, the cutout is on display in the cosmetics department and many fans have stopped by to have their photograph taken with the cardboard Bieber.

Madison Berg, 12, a self-confessed Justin Bieber fan, holds a cutout of the young pop star that Shoppers Drug Mart is raffling off this month, with proceeds going to the Woolwich Youth Centre. [colin dewar / the observer]
It’s been more than a year since the cutout was sent to the store to promote the pop superstar’s signature fragrance, Someday.

Denise Moser, manager at the cosmetic counter at the downtown store, and her colleagues have had to be watchful to prevent Bieber from suffering at the hands of the public.

“There have been people who have tried to get him,” says Moser. “We had two girls pick him up and nonchalantly just started to walk out the store with him. We just told them to turn around and put him back.”

Bieber cutouts at other Shoppers Drug Marts across the country have met a variety of fates, including kidnapping, vandalism with makeup, and decapitation.

Currently there are two Bieber cutouts in the store but only the ‘Someday’ Bieber is available to be raffled off.

“It’s unbelievable – so many people want him. Everyday we have people coming up to the counter asking if we they can buy him. But we have very strict rules as to what we can and can not do with the cutouts.”

Moser has been offered $150 for the newest Bieber cutout, promoting the fragrance Girlfriend, but it will be at least a year before she can do anything with that one.

Shoppers Drug Mart is hosting the draw for the cutout as part of a Purple and Black Justin Bieber Day Gala. Five dollars from each raffle ticket sold will go directly to the youth centre and the remaining $5 can be used towards the purchase of any cosmetic product at the gala.

“We wanted to keep the money raised within the community and it’s all going for a good cause.”


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