The Curves fitness facility in Elmira is now offering its clients a “smarter” way to exercise as they try to keep those New Year’s resolutions intact.
The women’s only gym, located in the Birdland Plaza, recently introduced CurvesSmart technology on all of their machines. This new feature tracks workouts and provides instant feedback on everything from repetitions to calories burned, and should help encourage women to achieve their goals faster, says owner Deanne MacIntosh.
“We like it because it feels like there is a personal trainer at each station,” she said, “without the added cost of one.”
When she became the new owner last summer, MacIntosh – who also owns a Curves location in Kitchener –planned on introducing the CurvesSmart technology to the gym in Elmira because of how successful it was at her other location.
“When I first opened in August we didn’t have this technology, but I did have it in Kitchener, so I really noticed a big change in my workout here in Elmira compared to Kitchener,” she said.
For a one-time fee of $69, members gain access to the smart technology. The machines feature a light which flashes green when a woman is maximizing her workout, but blinks yellow or red if she needs to pick up the pace. Sometimes clients can begin to chat during their workouts which can throw them off their rhythm, but the new machines discourage that by telling you when you’re slowing down, MacIntosh explained.
It takes about five to seven workouts for the card to gain an accurate picture of the individual’s athletic ability, and the machines also monitor your energy levels and range of motion. A computer then analyzes your workouts and produces an individualized progress report in a series of pie charts and 3-D anatomical diagrams to show which muscle groups you’ve worked and how successfully.
Curves members are also very excited about the new equipment.
“I think it is going to be excellent and will keep us on our toes. As we get older, we need that,” laughed Janet Higgs, a 10-year veteran of Curves in Elmira who has completed more than 1,300 workouts since they first started tracking them back in 2005.
Curves is also introducing half-hour Zumba classes on Thursday nights for a cost of $3 for members and $8 for non-members. It’s all part of getting people into the gym, and feeling better about themselves, said MacIntosh, a 10-year Curves veteran herself.
“I suffered from depression for two years, and without Curves I could have never run 10 kilometres on Jan. 1. Curves saved my life.”