The Observer is published Thursdays.
Home delivery of flyer package occurs Thursday-Friday.
Honour boxes are filled by noon on Thursdays.
Deadlines:
Ad Type | Deadline |
---|---|
Display Ads | Tuesdays by 4:00 pm |
Classified Ads | Wednesdays by 10:00 am |
Family Album | Wednesdays by 10:00 am |
Flyers / Inserts | Two weeks advance booking required. |
Please contact Donna Rudy at 519-669-5790 ext 104 to make a booking or use an order form.
Ad Discount | Minimum Ad Booking |
---|---|
10% | Min. 7 ads / year |
15% | Min. 15 ads / year |
20% | Min. 20 ads / year |
12% | Recognized not-for-profit |
Based on a minimum ad booking within a 12 month time frame from the date of first ad booking.
Discounts are not automatically applied and are subject to approval and terms. Volume rate based on the percentage of regularly priced advertising. Advertising rates and discounts are subject to change without notice. Some advertising is not eligible for discounts. Discuss any potential discounts with your sales representative.
Advertising design is included in the price of space booked. Our graphics designers will create effective marketing artwork that best communicates your message. Clients are welcome to submit digital files that are compatible with our workflow.
Production workflow is powered by Adobe.
The Observer supports files using the current Adobe software products to ensure quality and maintain compatibility with client files.
All advertising prices include design, 2 ad proofs if required and the area occupied. Ads designed by The Observer will be proofed using email. In the case of no email address, proofs will be delivered via fax. Please inform your sales representative how you would prefer receiving ad proofs.
It is the client’s responsibility to insure the advertisement has the correct information and the design meets the requirements of the client.
Once an ad proof has been supplied to the advertising client, unless otherwise notified by client, the advertisement is considered approved. Once approved and published, advertiser assumes all responsibility for errors or damages arising from any errors.
Digital Ad Submission Policy
The Observer considers ads sent in a digital format approved as is. Once submitted the Observer is not responsible for errors arising from such ads. The Observer will attempt to fix issues with artwork including font substitutions, spot-colour or Pantone conversion to CMYK as well as other issues that may arise. It is the customer’s responsiblity to provide digital files that will print as intended.
All advertising is accepted subject to the Publisher’s discretion at all times.
Main Sections | 6 Columns
Classified Section | 8 Columns
Send artwork securely using our Hightail account. Simply drag and drop files on this page.
Files up to 5GB can be uploaded quickly and delivered directly to The Observer production department.
Click on the Send Files button below.
Technical assistance during regular office hours is only a phone call or email away. Contact your sales representative with any issues you may be having for prompt, helpful support.
Size | Dimensions | AI | ID | |
---|---|---|---|---|
Sixteenth | 2 col: 3.3”w X 2.4”h | AI | ID | |
Eighth |
2 col: 3.3”w X 5”h 3 col: 5.0375”w X 3.3”h 4 col: 6.78”w X 2.4”h |
AI | ID | |
Banner | 6 col: 10.25”w X 2.25”h | AI | ID | |
Quarter |
2 col: 3.3”w X 10.25”h 3 col: 5.0375”w X 6.8”h 4 col: 6.78”w X 5”h 6 col: 10.25”w X 3.3”h |
AI | ID | |
Third |
2 col: 3.3”w X 13.75”h 3 col: 5.0375”w X 9.15”h 4 col: 6.78”w X 6.8”h 6 col: 10.25”w X 4.4”h |
AI | ID | |
Half |
3 col: 5.0375”w X 13.75”h 4 col: 6.78”w X 10.3”h 6 col: 10.25”w X 6.8”h |
AI | ID | |
Two-Third |
4 col: 6.78”w X 13.75”h 6 col: 10.25”w X 9.15”h |
AI | ID | |
Full Page | 6 col: 10.25”w X 13.75”h | AI | ID | |
Masthead | 6 col: 10.25″w X 1.25″h | AI | ID | |