The Observer is published Thursdays

Home delivery of flyer package occurs Thursday-Friday. 

Honour boxes are filled by noon on Thursdays.


Ad Type Deadline
Display Ads Tuesdays by 4:00 pm
Classified Ads Wednesdays by 10:00 am
Family Album Wednesdays by 10:00 am
Flyers / Inserts Two weeks advance booking required.

Please contact Donna Rudy at 519-669-5790 ext 104 to make a booking or use an order form.

Ad Discount Minimum Ad Booking
10% Min. 7 ads / year
15% Min. 15 ads / year
20% Min. 20 ads / year
12% Recognized not-for-profit

Based on a minimum ad booking within a 12 month time frame from the date of first ad booking. 

Discounts are not automatically applied and are subject to approval and terms. Volume rate based on the percentage of regularly priced advertising. Advertising rates and discounts are subject to change without notice. Some advertising is not eligible for discounts. Discuss any potential discounts with your sales representative.

Advertising design is included in the price of space booked. Our graphics designers will create effective marketing artwork that best communicates your message. Clients are welcome to submit digital files that are compatible with our workflow.

Production workflow is powered by Adobe.

The Observer supports files using the current Adobe software products to ensure quality and maintain compatibility with client files.

  • Newspaper printed at 100 line screen
  • Halftone images: 200 resolution .tif or .jpg
  • Lineart images: 600 dpi .tif or .jpg
  • Please prepare images accounting for a 30% dot gain when printing on newsprint. Adjusting images slightly lighter than expected will produce more optimal results.
  • Low-resolution web images or poor-quality images will be replaced with a suitable graphic. We want your ad to look at its best so it will perform at its best!
  • There should be no colour elements in black and white advertising.

All advertising prices include design, 2 ad proofs if required and the area occupied. Ads designed by The Observer will be proofed using email. In the case of no email address, proofs will be delivered via fax. Please inform your sales representative how you would prefer receiving ad proofs.

It is the client’s responsibility to insure the advertisement has the correct information and the design meets the requirements of the client.

Once an ad proof has been supplied to the advertising client, unless otherwise notified by client, the advertisement is considered approved. Once approved and published, advertiser assumes all responsibility for errors or damages arising from any errors.

Digital Ad Submission Policy

The Observer considers ads sent in a digital format approved as is. Once submitted the Observer is not responsible for errors arising from such ads. The Observer will attempt to fix issues with artwork including font substitutions, spot-colour or Pantone conversion to CMYK as well as other issues that may arise. It is the customer’s responsiblity to provide digital files that will print as intended.

All advertising is accepted subject to the Publisher’s discretion at all times.

  1. Advertiser assumes responsibility for unauthorized use of name, photograph, image, device, or word protected by copyright or registered trademark.
  2. Any design, artwork or typesetting supplied by The Observer is copyright The Observer for the exclusive use by the Publisher. Any other use not authorized in writing is an infringement of copyright and subject to a minimum $75 per item production charge.
  3. Any notice of cancellation must be sent in writing, and received by the Publisher prior to closing date.
  4. The Publisher will not be responsible for damages arising out of errors in advertisements beyond the amount paid for the space occupied by that portion of the advertisement in which the error occured.
  5. There shall be no liability for non-insertion or late publication for any advertisement beyond the amount paid for such advertisement.

Main Sections | 6 Columns

  • 1 Col: 1.57″w
  • 2 Col: 3.3″w
  • 3 Col: 5.0375″w
  • 4 Col: 6.78″w
  • 5 Col: 8.5″w
  • 6 Col: 10.25″w

Classified Section | 8 Columns

  • 1 Col: 1.176″w
  • 2 Col: 2.472″w
  • 3 Col: 3.769″w
  • 4 Col: 5.065″w
  • 5 Col: 6.361″w
  • 6 Col: 7.656″w
  • 7 Col: 8.953″w
  • 8 Col: 10.25″w

Send artwork securely using our Hightail account. Simply drag and drop files on this page. 

Files up to 5GB can be uploaded quickly and delivered directly to The Observer production department.

Click on the Send Files button below.

Technical assistance during regular office hours is only a phone call or email away. Contact your sales representative with any issues you may be having for prompt, helpful support.

Size Dimensions PDF AI ID
Sixteenth 2 col: 3.3”w X 2.4”h PDF AI ID
Eighth 2 col: 3.3”w X 5”h 
3 col: 5.0375”w X 3.3”h 
4 col: 6.78”w X 2.4”h
Banner 6 col: 10.25”w X 2.25”h PDF AI ID
Quarter 2 col: 3.3”w X 10.25”h
3 col: 5.0375”w X 6.8”h
4 col: 6.78”w X 5”h
6 col: 10.25”w X 3.3”h
Third 2 col: 3.3”w X 13.75”h 
3 col: 5.0375”w X 9.15”h 
4 col: 6.78”w X 6.8”h 
6 col: 10.25”w X 4.4”h
Half 3 col: 5.0375”w X 13.75”h
4 col: 6.78”w X 10.3”h
6 col: 10.25”w X 6.8”h
Two-Third 4 col: 6.78”w X 13.75”h
6 col: 10.25”w X 9.15”h
Full Page 6 col: 10.25”w X 13.75”h PDF AI ID
Masthead 6 col: 10.25″w X 1.25″h PDF AI ID
If you need assistance our design team is here to help you.