Two area locations, the Elmira Golf Club and Merry-Hill Golf Club, are taking part in the Golf Gives Back initiative in support of the Boys and Girls Clubs of Canada.
The fundraiser is the work of golf-marketing firm TTG Media Inc., which would normally be busy with a variety of tournaments over the summer, though all that changed due to the COVID-19 pandemic. While golf courses were some of the earliest businesses to reopen, the full range of events, including tournaments, was off the menu.
TTG founder Joe Korman first began supporting local golf clubs through donations of COVID-19 safety reinforcement signs throughout the province and country, with some 200 locations taking him up on the offer. Golf Gives Back was the next step.
“It really all started when I received an email from RBC. Normally, we [would be] playing a golf tournament that they host to benefit Boys and Girls Clubs. There were so many golf tournaments that were all cancelled this year. Boys and Girls Club happens to be a non-profit that is highly effective, and normally they run about four tournaments for them in the summer – that raises approximately half a million dollars.”
Boys and Girls Clubs throughout Canada serve 200,000 youth in 775 communities, though much of their extracurricular programming has been put on pause. TTG Media has now provided a COVID-19 relief program, donating $500,000 and providing golf courses with six sets of golf clubs.
“It’s a true pleasure to be working on something so rewarding for both the Boys and Girls Clubs of Canada as well as all the kids in the communities where our golf courses are offering up these amazing sets of clubs. There’s so much fun to be had on a golf course for kids with both their friends and families. More than ever it’s nice to know you can get outside and have some laughs,” said Korman. “It’s a true pleasure to make sure all these kids and parents know they can get outside and that they have quality clubs available to try a potential lifelong sport for free.
You can accommodate any kids from the age of seven to 15 years old. But the reality is that these clubs allow the child to get the ball in the air properly and see a proper flight and get a responsiveness that I’m hoping is going to allow them to [excel],” he said of the giveaways.
Although the program is just new, Korman says the response has already been positive. TTG Media is also running a fundraiser online where donations are exchanged for a raffle ballot giving donors a chance for a trip to the 2021 Masters Tournament. The contribution period opens August 15 and ends November 15.