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Woolwich hopes to find new logo via public contest

Fancy yourself an artist? Think you can capture the essence of Woolwich with a simple design? You might be interested in the township’s logo contest. Up for grabs is a $1,000 prize for the winning entry.

The contest will be open to Woolwich residents, those working in the township and all students in Waterloo Region.

Something of an attempt at branding, the idea was approved by councillors meeting June 18.

The new logo will be an addition, not a replacement for the current township crest, said Laurel Davies Snyder, economic development and tourism officer.

The process is expected to cost less than $3,000 – including the prize money, advertising, project expenses and professional support – which is a far cry from the upwards of $25,000 other municipalities have spent developing logos, she said.

Judging will be done by a volunteer panel of graphics industry experts, businesspeople and township citizens. The contest is expected to get rolling next month, with a closing date at the end of August.

A process involving the community was seen as the best way to capture what the township’s about, while engaging residents in developing a new logo, said Davies Snyder.

Noting that other municipalities have spent large sums of money to develop logos only to reject the new logos – the “crash-and-burn possibility” – Mayor Todd Cowan asked if there was a plan B.

Davies Snyder said if the contest failed to produce a winning entry, the township would look at going the professional route, with a request for proposal (RFP) process rolled out.

Pointing out that a new logos “could be very controversial,” Coun. Allan Poffenroth floated the idea of putting ideas to a vote during next year’s municipal election, though that suggestion failed to garner any support.

 

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Fancy yourself an artist? Think you can capture the essence of Woolwich with a simple design? You might be interested in the township’s logo contest. Up for grabs is a $1,000 prize for the winning entry.

The contest will be open to Woolwich residents, those working in the township and all students in Waterloo Region.

Something of an attempt at branding, the idea was approved by councillors meeting June 18.

The new logo will be an addition, not a replacement for the current township crest, said Laurel Davies Snyder, economic development and tourism officer.

The process is expected to cost less than $3,000 – including the prize money, advertising, project expenses and professional support – which is a far cry from the upwards of $25,000 other municipalities have spent developing logos, she said.

Judging will be done by a volunteer panel of graphics industry experts, businesspeople and township citizens. The contest is expected to get rolling next month, with a closing date at the end of August.

A process involving the community was seen as the best way to capture what the township’s about, while engaging residents in developing a new logo, said Davies Snyder.

Noting that other municipalities have spent large sums of money to develop logos only to reject the new logos – the “crash-and-burn possibility” – Mayor Todd Cowan asked if there was a plan B.

Davies Snyder said if the contest failed to produce a winning entry, the township would look at going the professional route, with a request for proposal (RFP) process rolled out.

Pointing out that a new logos “could be very controversial,” Coun. Allan Poffenroth floated the idea of putting ideas to a vote during next year’s municipal election, though that suggestion failed to garner any support.

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