THE THREE AD TYPES

THE QUALIFIED AD is specific and includes more detail about the product you are selling. Some products lend themselves to qualified ad content better than others. Hair pieces for men is an example. If your product is particularly “person dependent” use this type. Qualified ads will receive the least response but more of the responses which are received will result in sales.

THE PARTIALLY QUALIFIED AD offers a special benefit, such as money or self- improvement. The readers have some idea of what you are offering, but don’t know the specifics. If they are interested and desire your product they will follow your directive and send for more info. If you know where a partially qualified ad response comes from, you may be able to tailor your response to increase the percent of resulting sales.

BLIND ADS offer only a few details, they are short, and bring in the largest response. However, blind ads produce the lowest percentage of actual orders per response, they are often answered just out of curiosity.

ADDING WORD POWER TO YOUR CLASSIFIED AD

Some words are more powerful than others. Saying, your ad must “spark your readers interest,” is more powerful than saying, your ad must “get the readers attention.” Why? because by using “spark,” you can see something igniting within the reader, flaming their interest, and sense they are feeling some excitement. Yes, getting them to have feelings about your words is what you want to accomplish. It is the feelings that are attached to the words that give them power.  If you are having trouble finding power words to use in your ad, it is probably because you are concentrating to hard on what words you want to use instead of what sorts of feelings you want the reader to feel. Decide on the feelings first and then experiment with the words that best convey them.

SPICE UP YOUR AD

We highly recommend adding at least one image with every ad. If you are selling a service, consider posting your logo. Listings with images attract far more attention.

Hopefully these tips will help increase your success with your classifieds. Good luck!